law

[caption id="attachment_4018" align="alignleft" width="300" caption="Are you looking at homes that are way out of your price range?"][/caption]

It’s common in the world of real estate sales for a realtor to show their prospective buyers homes that are WAY out of their price range in order to soften them up enough to buy a home that is a bit above their intended price range. By viewing all of the larger homes, the buyers are usually more willing to accept a home that may be a bit more than what they were willing to pay, but still be manageable in contrast to the enormous homes they have already viewed.  This strategy works well in a myriad of sales fields and is a strategy called “the law of contrasts.” Today, I’m going to use that same strategy on you. *grin*