As I stated in Part 1 of this series, I firmly believe that there has never been a time since the sovereignty of this nation began, that has been more desperately in need of us developing the ability to support ourselves financially. Self-employment! We must become more faithful to ourselves, more trusting of our God, and more willing to live by the Law of the Harvest if we want to break free from much of the insanity of today’s economics. In today’s part 2 of the series I’m going to address the first TWO components that you’ll want to make sure exists in your present entrepreneurial pursuit or that which you will choose. So long as these first two components exist, you’ve succeeded where many others fail because they fall for the foolish nonsense that “hard work” can compensate for the lack of key business fundamentals. I’m talking REAL WORLD business fundamentals, not the theoretical mumbo jumbo that some college professor attempts to convince you is necessary. In addition to sharing with you what the first two components ARE, I’ll also share with you one component of business that you MUST not focus on initially. It’s a costly mistake that thousands and thousands of entrepreneurs make every year!
#1: No matter what, be sure that your self-employment choice includes a PRODUCT or SERVICE that you are passionate about. To be clear, there’s a big difference between being passionate about the PRODUCT/SERVICE—NOT the so-called potential income. Grant it, (and YES! I meant to say "GRANT IT!") you need to ensure that you’ll get paid well and fairly for your efforts, but if you’re not engaged everyday in your work of passion you’ll lose the heart of your business—period. Passion and excitement are the only things that are going to get you through the rough days, or the days that never seem to end. As you know, I do most of what I do on this blog completely free. I can guaran-dang-tee you that this site would have died years ago if I didn’t have a passion in pursuing it. Passion is what pays and money can always follow the passion with the right marketing. I don’t care if your passion is helping little old ladies across the street; I KNOW you can take any passion and make it pay a heck of a lot easier than taking something you loathe to do and making it work. If you’re lacking in passion for what you do, then you’ll find yourself far too desperate for the income that you need. The drive of desperation is the most powerful Success Repellant ever made!
Nowhere in the scriptures does it say “work hard doing something you loathe.” In fact, I can think of at least a dozen verses that encourage us to be “cheerful”, "anxiously engaged”. How can you expect to avoid being “weary in well doing” if you’re not driven with a passion for what you do?
By the way, if you find yourself already tied to a business that you’re not passionate about, you have two options—get out or find a way to alter how you do business so that you CAN be passionate about it. Come on, if fishmongers can turn a regular ole job into a tourist attraction of entertainment, I strongly doubt that it’s impossible to revamp your business to become a passion for you!
Now I realize that some of you might be reading this and thinking that I’m just full of bunk because there’s not a single application for a business loan that asks you if you’re passionate about your business, right? Well that’s because it’s unfathomable for a banker to believe that passion has anything to do with success. They’re all about statistics, percentages, etc. As such, they fail to recognize the value in the most important part of YOU—your heart. You can’t put a dollar value on that, as such, they don’t ask about it. Yep. That’s Banking 101 for ya. *grin*
Additionally, I’m darn certain that working at something you loathe will only drag you further away from your relationship with Deity, family and friends. But here’s a little secret for you. If you LOVE what you do, I can promise you that with the right marketing strategies and tactics, you can make a living doing it! I’ve literally lived by the firm belief that there’s NO PROBLEM that can’t be solved with the right kind of marketing. No problem at all—and I will respectfully refrain from giving you a litany of examples of corrupt politicians that are still in office because this statement is 100% accurate. A person can learn the marketing skills, but what they can’t learn is PASSION!
#2: Be sure that you solve an obvious problem. Is the problem well known, or are you going to have to educate people that the problem exists? In my opinion, there are too many obvious problems to solve; you don’t have to make your job harder by creating a business that first has to educate people that there IS a problem. Case in point—I don’t spend too much time convincing people that preparedness is necessary; instead, I try to educate those who are already there.
For the purposes of this education, I’m going to use the example of “It Works” (It Works Global) as my “Exhibit A” so to speak. I have NO affiliation with them whatsoever, but I was specifically asked by 4 of my readers to do a “review” on their product. So I’ll be super-efficient by using them for a two-fold purpose.
It Works (aka It Works Global) attempts to solve a problem that nearly every teenager and adult believes they are plagued with today. But because It Works is able to solve this problem in a very unique manner, their representatives have a hard time containing their passion. Seriously—I swear, nearly everyone I talked to that’s used their product sounded like they had been sucking helium--they were THAT excited and full of animation and conviction—two natural results of passion, by the way, which can’t be created by any business degree.
It Works has enjoyed some of the fastest growth of the top 50 companies in their industry throughout the U.S. as they’ve been able to successfully share an innovative solution with tens of thousands of people. Though they have many products for the purposes of weight management and skin restoration, they are best known for their “magic wraps” which are said to take inches off the body, in as little as 45 minutes, by naturally helping the body through a detoxification process that occurs wherever a wrap is applied on the body. (Mind you those “inches” don’t come off all at once) As the toxins are released under the skin that’s covered by the wrap,” inches melt away” and flabby, lifeless skin is toned and smoothed, using natural ingredients. Sounds like a “magical solution”, right? Well, this ole gal, who has 100 pounds to lose, took the reader’s request to heart and used herself as a guinea pig.
I followed the instructions of applying the wrap and leaving it in contact with the selected skin area for 45 minutes. Then I removed the wrap, rubbed in any remaining product still lying on the skin. I measured and took pictures of my target area (the upper thighs) before the wrap and then in the morning after the wrap. In the morning, when I measured the “after” results, this critical skeptic had some doubts that I was measuring correctly. So I had my hubby double check the tape measure because, sure enough, there was a reduction in the measurement. (And NO way are you getting a peak at the “before and after” pics. There are just some things that are NEVER intended to be SEEN for crying out loud. However there are plenty of “brave” souls who are willing to show their before and after experiences with continual use of the wraps on this Facebook page )
To further test the experience, I also used an “It Works” wrap specifically shaped for the face. I was MOST surprised about this result because I’ve always taken very good care of my skin and even use a rather expensive skin restorative cream regularly, and yet I could tell a noticeable difference in the skin surface of my face afterwards. Now let’s be clear here for a moment—in no way am I saying that the wraps are the answer to losing weight. You just can’t defy the matters of “cause and effect” that way. However, I can totally appreciate that these wraps are an additional boost for solving a lot of problems that are presently addressed by dangerous and costly surgeries, and I can certainly appreciate the whole concept of the elimination of toxins right below the skin surface. (Toxins are indeed stored in the fat cells of the body as a means to protect the body from the impact of such toxins when they are too plentiful to be processed properly by the adrenal system. Always be sure that you drink PLENTY of water any time you’re doing any type of a cleanse.) And to the company’s credit, they do not advise using the wraps on more than one body area more often than every 72 hours in order to avoid a common condition known as a “cleansing crisis.”* But they succeeded in providing a solution that I didn’t even know existed! And dang it all!!! They got me!! What was supposed to just be an innocent “product review” has now become a fun little pampering indulgence that I use every few days and enjoy far too much as it gives my weight management efforts a little more of a “visual” boost to keep me going in my efforts to try and get healthier. (You ladies who wrote in, begging me to review this product before you spent money on it—all I can say is “Dang it! Get addicted to your own “drug of choice”. I don’t need to get addicted to it for you!)
Now…back to the purpose of this article.
The point is that the product was able to consistently deliver a solution to their chosen market. Did you catch that?? CONSISTENTLY DELIVER. I’ve never been accused of being easily impressed, but dang it all! here was an undeniable solution that is delivered consistently and it’s those solutions that are behind the most successful businesses that you know of today. Whether that solution is feeding an entertainment desire, information, or a craving—all successful businesses are about providing solutions. (And might I add that if you can’t properly verbalize and internalize the solution that you bring to your chosen market, then you are doomed for a business failure.)
So first—Passion! Second—Solution! Got it? Keep in mind though that the “problem” that a product or service “solves” does not need to be a painful one associated with some kind of emotional angst. For example, something as simple as solving the problem of connecting like-minded friends together in an area might be extremely valuable to all kinds of people based on their values and interests. (You know—such as those who value trying to cross-over into a self-sufficient lifestyle and are tired of feeling like they are the only ones in the world who are sane. *grin*)
I’m not finished expounding on this whole “solution” component just yet. In fact, in the next installment of this series I’m going to share with you the stories of two wildly successful women, that I interviewed, who make a living by solving very simple “problems” for people that most would overlook. Better yet, their methodology can easily be duplicated regardless of your physical fitness level, the size of your savings account, and the limited time you have to devote to a secondary income. Just one more way I’m going to prove to you that you have NO excuse for failing to achieve the level of self-sufficiency that you sincerely desire. Can you imagine being able to support a family of 7 primarily as a result of one hour of business activity a day? Yep—tune in next time. Until then--here’s to your peaceful preparedness!
Special thanks to Bill R., an independent distributor of It Works, for providing the product samples for me to try. Please direct any inquiries you might have about this product to HIM at firstname.lastname@example.org for more information. I've got enough on my plate--'scuse the pun.
*To their credit, It Works also promotes the use of vitamin nutrition, mixed greens, and a meal replacement powder in an effort to provide a more complete approach to weight loss, though I did NOT review any of those other products because I am personally eliminating synthetic ingredients from my diet and the vitamins and meal replacement powder do contain the standard practice nutritional synthetics.
Yes, It Works is a network marketing/multi-level marketing structured company. Obviously, not every MLM opportunity is viable nor is every MLM opportunity bogus either. The suggestions in this article are applicable to ANY business you might find yourself running, regardless of the specific income structure. It doesn’t matter if you choose to pursue Pampered Chef , Mary Kay, Sunrider, Thrive Life, or Send Out Cards —just to name a few. I have no affiliation with any of these businesses other than to be a consumer/fan of their products. (I’m particularly addicted to Pampered Chef—yikes!) What matters is that you make your business selection—MLM or not— based on some key fundamental considerations highlighted in this article.
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